We’re corporates at heart. Not an agency.


We're like you

We're like you. Ubiquity Lab is a team of 'corporates' and we partner with amazing people to deliver serious results.

Ubiquity Lab is a partner you can trust, not a vendor. We understand driving cultural change is hard because we've lived and breathed it. And we can help you do it too. 

We're experts at partnering with organisations to create content-led experiences people love. And these experiences need to be ever-present, so customers can engage when, where and how they want.  This is ‘ubiquity’ and we believe in it; it's not a catchphrase.

And we've catalogued the playbook to guide you to win the hearts, minds, and wallets of your customers. 

Everything we do is informed by both a strategic and operational lens - from influencing at an executive level, embedding the strategy with senior management, and empowering stakeholders at an executional level.

And we challenge the status quo. But we do so without disrupting your business. 

We're not a 'partner' you pay a retainer to for five years. We work with you to develop a successful and sustainable model that you operate independently, in the short-term. 

Ubiquity Lab was designed to solve a corporate pain point

When our Managing Director, Matt Allison, led Bupa's enterprise-wide content and customer transformation, he wanted to work with one partner across the entire customer journey. But most agencies worked vertically - going deep on a discipline. And Matt had to meld them together to try and form a virtual, cohesive team. 

When he realised he was looking for a unicorn, the seeds of Ubiquity Lab were sown. 

Our model was tailored to solve a specific corporate pain point: a lack of an overarching 'horizontal', 'strategy that integrates all touchpoints along the customer journey.

Customer journey integration.

A strategy that integrates all touchpoints along the customer journey.


Ubiquity Lab partners with you to deliver this two ways

Talent orchestration.

Ubiquity Lab partners with you to deliver this two ways: 

  1. Through our 'talent orchestration' model, which harnesses the best and brightest experts in their field. We've worked with them for years. They're trusted partners, not fly-by-nighters.

  2. By providing you with one touchpoint – a strategic layer above the multiple agencies you already work with, we synthesise disparate streams into a connected, customer-led strategy. 

This provides simplicity for clients. You can work with one partner, and a nimble team, across the entire customer journey. And we can dial up or down the services you need based on your specific business problems at that specific phase of the strategy.

It's like ordering a la carte - but with consulting. You only pay for what you need, when you need it. 

Like what you see? Let's talk!