Matt's cutting-edge views, real-life content experience, and ability to engage and inspire a crowd has seen him become a regular speaker at numerous high-profile events. And he's a speaker that's done what he teaches: building and scaling a content-led ecosystem locally and globally. 


Matt Allison has a friendly and engaging speaking style, and he delivers insights about what he knows best: 

  • The future of content-led customer engagement

  • The power of integration: paid, owned and earned channels are stronger together than apart

  • How to fuel commercial returns by integrating 'pull' and 'push' marketing

  • Creating valuable content experiences - underpinned by customer insights

  • Building owned media platforms that add utility throughout the customer journey

  • Fostering executive buy-in and stakeholder interest in a content-led approach to marketing.

Matt has also done multiple keynotes around Bupa’s global content strategy and operating model, Australia’s award-winning publishing hub the Blue Room and the internationally acclaimed Bupa Blog Awards – all of which he conceptualised and turned from a dream into a reality.

Previous speaking engagements

  • Mumbrella360

  • Chief Strategy Officer Summit

  • Intrigue Summit

  • Mumbrella Publish

  • Digital Marketing Innovation Summit

  • Mumbrella Retail

  • Strategic Content Communication

  • Content Marketing ROI Summit

  • Content Marketing World Sydney

  • Mumbrella BEfest

Book Matt for your next event. Let's talk!


"Matt has contributed as an industry expert to a number of events. He is one of the foremost experts in content marketing and is always top of mind when it comes to covering the topic. His focus on strategy, not just creativity, is an important differentiator in the market. He's easy to work with, provides great insights, always achieves great delegate feedback and is very approachable. I wouldn't hesitate recommending Matt as a content marketing expert and I'm sure I'll be working with him again on future events.

- Damian Francis, Head of Event Content at Mumbrella


"As someone who speaks and attends marketing events all over the globe, Matt's frank delivery and candid discussion about his experience with content marketing left a lasting memory. It's easy to get excited about success stories, and Matt has an enviable list of successes to share, but it's his willingness to reflect on problems and how he solved them I found the most valuable. He's helped me avoid untold grief over the years."

- Sarah Mitchell, Australian Editor at Content Marketing Institute.