Matt Allison to speak about disruption at Mumbrella Retail
Matt will detail what a sophisticated, customer-led, content ecosystem looks like; and how marketers can build it, deploy it, and ingrain a culture of content into organisations to ensure success.
In the session, Matt will also give examples of how leading FMCG and retail brands use content to differentiate on their ‘why’, and how disruptive retail leaders leverage utility to fuel growth.
“I’m hugely looking forward to speaking about my professional passion, content strategy, at this year’s retail marketing summit,” Matt said.
“Content is such a critical part of the marketing mix, and I can’t wait to share my knowledge and experience and also hear how other businesses are building their brands to gain that competitive advantage with their customers.”
Matt’s session will take place at 2:35 pm on the main stage and he would love to see you for a chat afterwards. He’s also free for interviews.
For more information, or to hear more about his customer and content philosophy, you can contact us at firstname.lastname@example.org
The Mumbrella Retail Marketing Summit will take place at the Four Seasons hotel in Sydney on March 21, 2019. Tickets are on sale now.
Friends of Ubiquity Lab can receive a $100 discount on tickets by using this coupon code: SPKRETAIL19.