Why we’re proudly a non-agency, agency

Just how we like it, a little bit different.

Just how we like it, a little bit different.

We are a new breed of agency.

In fact, we’re a non-agency, agency. We’re more corporates than agency types, and we wear jeans rather than suits.

Whatever the label, we know we’re a little bit different, and that’s just the way we like it.  

Being different is our modus operandi. It’s in our thinking, our delivery and our entire approach to our customers and our relationships. It’s what gets us out of bed in the morning, and keeps a pep in our step during the day.

What’s in a name? Everything

If we had a dollar for every time we were asked about where our name ‘Ubiquity Lab’ came from, and what it means, we'd be rich. So we thought it was worth breaking it down.

According to our friends at the Oxford Dictionary ubiquitous can be described as:


1.    present, appearing, or found everywhere.

"his ubiquitous influence was felt by all the family."


omnipresent, ever-present, present everywhere, everywhere, all-over, all over the place, 

Ubiquitous: like the air around us.

Ubiquitous: like the air around us.

‘Present, appearing or found everywhere’ is our belief about effective, integrated marketing. We believe great marketing must be ubiquitous, like air. It’s all around us, but in a non-pervasive way. It is integrated, not a vertical (read our view here). It is tangible.

And the ‘Lab’ part is a little like a Group, or a Company, or an Agency; but again, it’s a bit different. And we thought it had a great ring to it.

Our solutions are predominantly data-driven, and as true marketing geeks, we also appreciate the scientific-sounding undertone.

We also felt it sounded like a magical place where amazing ideas are created and tested, but maybe that’s just us. 

Being true to ourselves and connecting with authenticity

And if we’re completely honest, the name just really felt right. We like the way it sounds, and it rolls off our tongue.

We consult holistically, and we are ubiquitous in our approach and our thinking.  Our mission is, and will always be, to stand out from the crowd in the right way. To disrupt. To break the mould. And it’s our vision to be memorable for reimagining marketing. 

When we were developing the brand name, identity and essence, everything fell into place, and it soon became ubiquitous in our world.

We know that emotional connection is the key to resonating with customers, and if it works for us, we’re hopeful it works for you too.

Like any brand, it’s open to interpretation. But we hope you connect with our brand and business in your own ubiquitous way.

Matt Allison is the Managing Director of Ubiquity Lab. Click here to sign up to our monthly EDM, or here to follow us on LinkedIn.

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